He’s about to sign his first record label contract and Team Democrat 22 T Shirt wanted advice on what he was signing. If you’ve read a label contract, you know they favor the label. Exclusive, all-encompassing rights over the master recording and the composition are often granted to the label. The label offered him a “Marketing Plan” in exchange for this sign-over of rights. This is increasingly common, since electronic artists usually produce their own masters. The label promises a groundswell of exposure. Record labels are a critical part of the music industry. In this case though, the particular label was doing practically nothing the artist couldn’t have done themselves, while extracting 100% of their intellectual property and the associated revenue power that comes with it. I told him he should create his own imprint, sign his own tracks, and hire someone right out of college to do the exact same hustler email marketing the label would do for him. Then instead of signing away 60% of his master, mechanical, performance, and sync revenue, in perpetuity, he’d likely just need to pay 5 points off the top for each album sold.
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